Our best advice, in a nutshell, is this: Be sure you understand your company’s own natural ‘affinity groups’ – and that you are both realistic and very specific about the goals you would like to achieve – before you launch and ‘price’ your plan. Don’t simply copy the latest plan…and don’t be railroaded by a plan provider whose goals are often quite different, and sometimes even incompatible with your own. Measure and monitor plan activities regularly - to see if you are achieving your goals, and getting good value for the money spent. If not, revise and re-market your plan until you DO achieve its full potential to create value for your company. (Look under Stock Transfer Agents to find the leading providers.)